Website Design in Wexford
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Discover Some Basic Web Design Principles To Improve The Visitor Experience
The most important ‘rule’ to remember when it comes to basic web design principles is that how the web site owner or designer feels about it doesn’t matter. It’s what the web site visitors think of the design that really matters. You must keep the visitors in mind at all times when working on the design for a web site.
It’s also important to understand that it’s not just how the web site looks. It’s not all about slick graphics and a web design that looks ‘expensive’ or ‘professional.’ There are many other factors that come into play with good design such as how the site functions.
A poorly designed web site will result in poor numbers. This means things like visitor time on site, the number of pages viewed per site, and poor conversion numbers will all happen with a web site that doesn’t follow basic web design principles that focus on the visitor experience.
It’s important to know the purpose of each page on your web site. Is it purely for entertainment where revenue is created by ads on the page? It designed to get visitors to sign up to an email list? Maybe it’s designed to sell a product or service, either as an affiliate marketer or the product creator?
No matter the goal of the page, basic web design principles take into consideration the fact that people on the internet want information quickly. This doesn’t mean long articles aren’t effective. They are if they are of high quality. But how those articles are laid out is also important.
This means letting visitors know right away what the article is about without a long out introduction that isn’t very clear. You’ll also want to use things like sub-headlines and bullet points throughout the article. Most visitors skim longer articles before going back to read them if what they’ve seen interests them in reading further.
Adding quality images that enhance the information in the article will also go a long way toward improving the visitor experience. This is also true of infographics and videos. But these need to be chosen carefully. Just adding any old video because ‘videos are good’ isn’t going to cut it. The video should further explore the information on the page in a way that informs the visitor.
Navigation is a crucial part of basic web design. If the navigation isn’t clear, people will leave the site and you’ll have a low page per visitor number. Search engines take this into consideration when ranking web sites in their results. A low page view to visitor ratio can indicate to a search engine that the web site is not user-friendly to visitors.
Navigation should be laid out very clearly so visitors know where they are on the site at all times and how they can get back to the home page, or various other pages, such as articles, videos, products, etc. depending on the topic of the web site.
There have been numerous studies of people visiting web sites that show their eye movements. In other words, where they look first on a web site. Most people tend to see the top and the left of a web site.
Very rarely do their eyes venture over to the right side of the screen. Therefore it wouldn’t make sense to put a column no the right side of the site with valuable information that you want your visitors to see.
Important information should be laid out left to right and top to bottom. This is simply smart web design.
The speed at which a web site loads is also very important. If a site takes a long time to load, most people won’t wait and they will move on to another site. Slow web sites also suffer in the search engines. The search engines don’t want to rank a site highly that visitors are clicking away from because it takes too long to load. This is not a good user experience and if a search engine ranks sites like that highly, visitors will use another search engine!
Nowadays, web design must take into consideration how the site will look on mobile devices such as smart phones and tablets. More and more visitors are coming from mobile devices instead of lap top and desk top computers. If the web design isn’t user friendly, it will lose out on a lot of visitors.
Most themes that a designer might use nowadays are mobile friendly or responsive. A responsive layout is simply one that will adjust its size based on the size of the screen on the device being used to view the web site.
If you keep these basic web design principles in mind while designing a site, you will more than likely give your visitors a good user experience which will result in more time on the site, more page view, better conversions, possibly better search engine rankings, and ultimately more revenue.