Web Design Newry

Creating Your First Website Brief

A digital agency will require lots of information concerning your organization to come up with a website. This is why a website brief is needed. Its main objective is to go through the first principles of the projects and summarize everything about your customer needs, your business, and your competitor landscape. This insight is then shared to your creatives, technical director, developers, designers, and copywriters. This gives them the understanding they require to utilize their area of expertise to reach the goals and overcome the obstacles of your website project.

It would be much better to write the brief together with every project stakeholder and your chosen agency. Whether or not you are well-versed in managing a digital project, the following steps should be of assistance to you and your agency in developing the best possible website.

Newry – Web Designers in Newry

1. Summary of The Company

This should be brief and easy to remember. Try to include information about the company’s brand, history, location, staff, and size. This will give a clear understanding of what the project/business involves. Make sure to put down a summary of the products and/or services you offer. Give a good description of the values and mission of the company.

2. Project Goals

This part is essential since it gives clear outlines of what is expected from the service you get. Make sure you also list some of your business and marketing objectives. Since your website will be an important marketing tool for your business, each element will require to align to have a worthwhile investment. Some of the things you could touch on here include:

– Focus on making a certain percentage increase via the website in a specified year
– Generate more sales by improving the user journey
– Mobile Responsive Design
– Improved website structure and design
– Improved SEO visibility
– Increase the interaction of users with the website, and the time users spend on the website
– Deliver valuable and reliable information to users
– The keywords you want to be identified

By highlighting these different elements, the agency will gain a clear understanding of what your expectations are. This allows them to surpass these expectations if possible.

3. Technical Features and Requirements

With some key functionality in your website such as school software integration, donation integration, and payment gateways, make sure to list them here. Most of the time your IT department will have an idea of your website’s key functionality, as well as, what is required to be transferred to a new website.

In this part, you’ll also have the chance to outline any new functionality needed, client logins, adding in multi-lingual pages, a booking system, etc. If a discussion about your website has been made by the marketing team, ensure to give the site’s size estimate. Also, the number of sections and pages you expect of it. If you require your website written in a certain code language such as PHP, .Net. etc, inform your agency.

4. Budget

You might have an estimate of how much money you want to invest in your website. When you include it in this section, good agencies will aim to deliver a solution that suits your budget. Although they might not meet your budget precisely in all instances, they will ensure they are within range.

5. Deadline

At times a time duration of when the project is expected to be completed might not be that important. This means the project can take as long as it requires to get it right. In other times, it would be necessary to set a deadline. Informing your agency of your timescales will assist them to carry out a smoother project from the beginning.

It is important to invest some thoughts and time into your website brief. This will give you a much clearer picture of your expectations and goals, which you can then hand over to your agency to move forward with your project.